LOUISE REDKNAPP HEADS UP LIVE SALON STYLE CAMPAIGN
Louise Redknapp has become the face – and hair – of Schwarzkopf's new permanent home hair colour <http://www.livesalonstyle.co.uk> range, LIVE Salon Style.
The six-figure deal with the hair industry leaders will be the first time Louise has ever fronted a hair campaign.
From girl band member and solo pop sensation to successful TV presenter and mum-of-two, Louise is known for her stunning natural beauty and effortless style. Having spent almost 20 years in the public eye, she will be sharing her style secrets in an exciting advertising and PR campaign for the brand.
Louise said: "I'm delighted to be the new face and hair of Schwarzkopf LIVE Salon Style. Hair is really important to me and I know just how much hair colour can affect how we look and feel. The right hair colour can make a difference to your whole look.
'LIVE Salon Style offers a wide selection of stylish shades that are easily used at home – making life so much easier when you're busy"
Ben Haxworth, Head of Marketing at Schwarzkopf, said: "Louise is the perfect ambassador for LIVE Salon Style, a range designed for busy women who need to be able to achieve salon-like results <http://www.livesalonstyle.co.uk> in their own time and their own home. Read more here
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